rem acu tetigisti [translation]

I never thought I would find it, but I did today. Back in 1999, maybe 2000, I saw an online video clip of a yellow puppet riding along in an automobile, banging its head to a catchy techno beat. I could never find more information about it, though. Until today.

Say hello to Flat Eric. Turns out it was an ad for Levi's "Sta-Prest™ denim", though none of the commercials on that page match the original video I'd seen (if you're curious, you can find a link to an avi version of the video in one of the links below; I don't link directly to it to be respectful of others' bandwidth).

Full details on the ad campaign can be found in the Guardian article here. Weird that I never saw these ads on television; perhaps they were just a European phenomenon?

Anyway, I've found the source at last. The search that finally did it was "puppet head banging" car commercial, which led me here, and then a search for levi's commercial head-banging puppet got me here.

Thank you, internet!

Last updated by eric Fri Dec 09 16:26 2005 | thought | link